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Private Health Plans vs. Marketplace (ACA) Plans: How They Compare

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If you buy your own health insurance, there are two main kinds of plan: Marketplace plans, also called ACA or "Obamacare" plans, and private plans sold outside the Marketplace. They work very differently, and neither one is better for everyone. Here's how they compare.

The short version

How the price is set

Marketplace: your premium is based on your age, where you live, whether you use tobacco, and the plan level you pick. Your health doesn't change the price. If your income qualifies, premium help lowers what you pay.

Private: your premium is based on your health when you apply. Healthy people often pay less than they would for a full-price Marketplace plan. There is no income-based premium help.

Pre-existing conditions

This is the biggest difference between the two.

Marketplace: you can't be turned down or charged more because of your health, and your existing conditions are covered.

Private: the insurance company reviews your health history. It can decline your application, and the plan may not cover conditions you already have.

What's covered

Marketplace: every plan covers the same ten categories of essential health benefits, including maternity care, mental health care and prescriptions.

Private: benefits vary from plan to plan. Some limit or leave out things like maternity care, and some have dollar limits on what they pay. Read the plan documents so you know what is and isn't covered.

Doctors and networks

Marketplace: many plans use local networks, so routine care may only be covered near home.

Private: some plans use broad or national networks, which can help if you travel for work, like truck drivers and travel nurses.

Either way, the network depends on the specific plan. Always check that your own doctors and hospitals are included.

When you can enroll

Marketplace: during open enrollment each fall, or after a qualifying life event such as losing other coverage, getting married or having a baby.

Private: many plans let you apply any time of year.

Who each one usually fits

A Marketplace plan is usually the better fit if:

A private plan may be the better fit if:

Questions to ask before you choose

Kyle compares both kinds of plan side by side on one free call and tells you plainly which one fits. If you work for yourself, see our guide to health insurance for the self-employed.

About private plans: Private health plans are not ACA-compliant major medical plans. Benefits, exclusions, limits and underwriting vary by plan, they may not cover pre-existing conditions or all essential health benefits, and they are not eligible for ACA premium subsidies. Kyle explains exactly what a plan does and does not cover before you decide, and you should read the plan documents.

More guides

Questions? Talk to Kyle.

A free 15-minute call is all it takes. Kyle will walk you through your options.

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